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If you have a business with an online component, chances are you're spending a lot of time in front of the computer. The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.
If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.
1. All of your social media platforms should be consistent and streamlined so you can build a strong + iconic brand.
Twitter, Instagram, Pinterest, Facebook, Periscope, LinkedIn, Google+. All of these accounts should either have your name, or some variation of it, or the name of your company, as your handle.
If for some reason your name is not available, sometimes adding a middle initial is an option. (This is also a good way to help you figure out a company name if you don't want to use your personal name. If all of the social media handles are taken, maybe think about a different name for your company.)
When you're a coach, YOU are your business.
When I was creating my business, one thing I deeply desired was to get paid to work on myself. I wanted a career where I could read self-help books, journal, do my own personal development work, and share my insights.
I desired a career where I was held accountable for a healthy lifestyle, where people looked to me for guidance and support.
As a Life + Marketing Coach who helps new entrepreneurs build businesses that feel authentic + aligned with their higher purpose, one thing I've noticed that holds many new coaches back is the inability to decide on a niche.
When you're first starting out as a coach, it's important to know who you want to serve and who your ideal client is so you can gear your messaging and content towards the people that light you up.
When I moved to the island three years ago, I had NO IDEA how I was going to get to where I wanted to be, I just knew WHAT I wanted.
Once you put your dreams out into the Universe, the rest is handled. I didn't get caught up in the HOW.
Three years ago I ended up in Urgent Care because I looked like this. Swollen eyes and face. My face was on fire and itchy and I was worried about being able to breathe.
Until this happened to me, I had no idea anxiety could do this to a person. I was getting ready to make one of the biggest decisions of my life and I was Scared. Shitless.
"Each of us looks for fulfillment and authentic happiness in our own way.
Sometimes the yearning for fulfillment becomes a call so loud and so intense at midlife that we cannot help but step off the path we are on and devote ourselves to the search for fulfillment..."