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Marketing

How To Tier Your Coaching Packages So More People Can Invest In Your Services

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How To Tier Your Coaching Packages So More People Can Invest In Your Services

"I can't afford it."

We've all been there.

You had an amazing Discovery Call or Consultation, and you're really connecting with the other person on the line.  You're positive it's a sure thing. 

You get to the end of the conversation, where you share with them the length of the program, all of the goodies and what they'll receive, possible results, and...the cost of the program. 

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Sharing Your Story on Social Media

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Sharing Your Story on Social Media

One thing I'm *really* good at is spilling my guts on social media. It's maybe why you're even here in the first place. Because you saw something I wrote and it really stood out for you, and you wanted to know more.  

But don't think it's always been this way. What you see now is from YEARS of writing, coaching, journaling and sharing my story in different ways, which eventually led me to live a pretty (ok very) public life.  

I have had to work through so many stories I was telling myself...

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Sales Funnels: How to Create a Business Model That Works

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Sales Funnels: How to Create a Business Model That Works

For an online coach + business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (coaches, digital nomads, etc.) - both new and established - have no clear understanding of what a funnel is or how this business tool works.
 
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.

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Does 'networking' and 'marketing' turn you off?

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Does 'networking' and 'marketing' turn you off?

When you think of the words 'networking' and 'marketing', what comes to mind?

Do you think businessmen in suits, handing their cards out, trying to make the sale?  

Or do you think about connecting with people on a deeper level, making friends and having fun conversations?  

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Feel the Fear + Do It Anyway

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Feel the Fear + Do It Anyway

FEARLESS.

Do you hate that word as much as I do?

It causes such a visceral reaction within me.  Like, makes my body really warm and tingly, but not in a good way. 

I am NOT fearless.  I feel alllll the fear when I'm making big decisions.  

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Productivity Tools for Coaches

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Productivity Tools for Coaches

If you have a business with an online component, chances are you're spending a lot of time in front of the computer.  The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.  

If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.  

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My Top 5 Tips to  Creating a Killer Social Media Presence So You Can Attract Dream Clients You Want to be BFF's With!!

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My Top 5 Tips to Creating a Killer Social Media Presence So You Can Attract Dream Clients You Want to be BFF's With!!

1. All of your social media platforms should be consistent and streamlined so you can build a strong + iconic brand.
  

Twitter, InstagramPinterestFacebook, Periscope, LinkedInGoogle+.  All of these accounts should either have your name, or some variation of it, or the name of your company, as your handle.  

If for some reason your name is not available, sometimes adding a middle initial is an option.  (This is also a good way to help you figure out a company name if you don't want to use your personal name.  If all of the social media handles are taken, maybe think about a different name for your company.)

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If You Don't Create the Space You Need in Your Life, the Universe Will Do It For You

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If You Don't Create the Space You Need in Your Life, the Universe Will Do It For You

When you're a coach, YOU are your business. 
 

When I was creating my business, one thing I deeply desired was to get paid to work on myself.  I wanted a career where I could read self-help books, journal, do my own personal development work, and share my insights.  

I desired a career where I was held accountable for a healthy lifestyle, where people looked to me for guidance and support. 
 

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Finding My Niche

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Finding My Niche

As a Life + Marketing Coach who helps new entrepreneurs build businesses that feel authentic + aligned with their higher purpose, one thing I've noticed that holds many new coaches back is the inability to decide on a niche.  

When you're first starting out as a coach, it's important to know who you want to serve and who your ideal client is so you can gear your messaging and content towards the people that light you up.

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