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Do you hate that word as much as I do?
It causes such a visceral reaction within me. Like, makes my body really warm and tingly, but not in a good way.
I am NOT fearless. I feel alllll the fear when I'm making big decisions.
If you have a business with an online component, chances are you're spending a lot of time in front of the computer. The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.
If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.
1. All of your social media platforms should be consistent and streamlined so you can build a strong + iconic brand.
Twitter, Instagram, Pinterest, Facebook, Periscope, LinkedIn, Google+. All of these accounts should either have your name, or some variation of it, or the name of your company, as your handle.
If for some reason your name is not available, sometimes adding a middle initial is an option. (This is also a good way to help you figure out a company name if you don't want to use your personal name. If all of the social media handles are taken, maybe think about a different name for your company.)
When you're a coach, YOU are your business.
When I was creating my business, one thing I deeply desired was to get paid to work on myself. I wanted a career where I could read self-help books, journal, do my own personal development work, and share my insights.
I desired a career where I was held accountable for a healthy lifestyle, where people looked to me for guidance and support.
As a Life + Marketing Coach who helps new entrepreneurs build businesses that feel authentic + aligned with their higher purpose, one thing I've noticed that holds many new coaches back is the inability to decide on a niche.
When you're first starting out as a coach, it's important to know who you want to serve and who your ideal client is so you can gear your messaging and content towards the people that light you up.
When I moved to the island three years ago, I had NO IDEA how I was going to get to where I wanted to be, I just knew WHAT I wanted.
Once you put your dreams out into the Universe, the rest is handled. I didn't get caught up in the HOW.
I just wrapped up my last weekend working in a restaurant, dare I say it, FOREVER.
I am feeling ALL the feels right now. Sheer excitement. Total passion for my business and what I'm about to create. Sadness that I'm leaving a place that has been my home-away-from-home for the last 2.5 years, where I've made friends and created my Chosen Family. Panic and dread of the unknown.