If you have a business with an online component, chances are you're spending a lot of time in front of the computer.  The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.  

If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.  

In my work with new coaches + online entrepreneurs, I'm oftentimes asked what productivity tools I use to keep my business running smoothly, so today I am sharing what programs I personally use.  I am not affiliated with any of them and am not getting paid to pimp their programs (yet).  

 

Website Host

Back in the day when I had a travel blog, I used Blogger.  As I transitioned into Life + Marketing Coaching and wanted a more legitimate looking website, I switched over to Squarespace.  You can sign up for a trial period to see if you like the system and interface.  

Squarespace has a variety of templates and very helpful customer service if you need support.  I set up my website left-handed when my dominant hand and wrist were shattered and in a sling and I was on HEAVY painkillers.  So if I can create a website one-handed and high as a kite, you can set it up sober!!

 

Newsletter

Everybody will tell you the system they use is the best, so ask around. I use  Mailchimp to send out my twice weekly newsletters as well as my funnels for free gifts and challenges that I host from time to time.  

It is free for simple features, however, I pay $10/mo. so I can have an automated funnel go out when somebody signs up for my newsletter, which you can do here.  There are other features that are included in the small fee, such as A/B Testing, which tests out different subject lines and send times/dates. 

 

Online Scheduler

I researched a couple different online schedulers and decided on Setmore.  It has been super simple to use, there's an app on my phone that alerts me when a new appointment has been made, and the interface on my PC is user friendly.  I do not have it linked up to my Google calendar, although that is possible for a small fee.  

 

Payment System

I get paid via my Stripe account.  There are fees associated with every single payment system, so do your research.  The Stripe system is integrated into Squarespace, so this made my decision easier.  When I start to sell digital products (*hint hint: they're coming soon!!), you will be able to buy them directly from my website and the money will be deposited into my account.  I wanted to keep all of my payment systems streamlined, so although I started with PayPal, I now have all of my payments go through Stripe. 

 

Notes

Google Docs is a great way to take notes, create documents + spreadsheets, and stay in contact with clients and co-workers.  You can email the document to the client and simultaneously edit it while you're on a call together.  It's great when you're helping clients plan content, write their website, or do other business related tasks.

Another option people forget about is the Notepad on their iPhone. This is where I keep my Daily To Do List, as well as my Weekly To Do List, my To Do Eventually List, and every other list you can dream up! It's a great way to jot down ideas, dreams, quotes and inspiration while you're on the go!

 

Day Planner

I could not live without my paper day planner!!  Yes, it's redundant.  I have a calendar on my iPhone, as well as the calendar in Setmore.  It's not tech savvy and I'd be lost if I didn't have something to hold in front of me to see my days and weeks ahead.  

I started using these day planners when I was a counselor and had to schedule my day on the hour and it stuck.  It works for me and when my clients are struggling to keep track of their time during the day, I recommend they get back to the basics and buy a printed day planner.

You can also copy a week from the calendar and create your Ideal Day/Week Calendar, something I have all of my clients do.  How many hours a week do you want to work?  How many days will you see clients?  What days will you create content?  When will you take a nap? Having your Ideal Day/Week helps you stay on task and get shit done.   

Apply For Discovery Calls

This is often overlooked by new life coaches.  We're so excited to get on the phone and talk to...well...anybody!!  

However, once you start to fill up your client roster and your time is limited, having people apply for a Discovery Call is an option that is sometimes overlooked.  

Do you think Tony Robbins gets on the phone with every person who wants to talk to him?  No.  He wants to make sure you're serious about coaching, and his prices, before he spends his time talking to you on the phone.  

By creating a form on your website to apply for a Discovery Call, you can weed out the people who may not be ready for or committed to the coaching process.  You have them answer several questions beforehand to see if they're a good fit before you actually get them on the phone.  

Yes, it will cut down on the amount of Discovery Calls that are booked. However, the calls that you do have, will be closer to a match than not.

The time you have freed up can be spent creating content, writing newsletters, working on your website, or planning out strategies to connect with your ideal client.  Your productivity will skyrocket when you're not on the phone with people who aren't really interested in hiring you anyway.  

 

Social Media Tools

First of all, turn off ALL NOTIFICATIONS for Twitter, Facebook, Instagram and Snapchat on your phone!!  If you want to get anything done these serve only as a distraction.  To increase your productivity and stay focused, this is the #1 thing I recommend to everybody! 

Instagram

Prime for Instagram is a great app I have on my phone to schedule out my daily posts.  It calculates the best time for you to post to Instagram for each day of the week.  You can also schedule posts for later and see the success of past posts.  Your engagement will increase (as long as you're using proper hashtags) and you can grow your following rather easily. 

It is also possible to cross post to Facebook and Twitter when you post on Instagram.  I typically don't recommend to use this feature as it clogs up your followers feeds with redundant pictures, but if you're in a pinch or just want to get the post published and to all platforms, it's an option.  

Another option is to post on Instagram and then a few hours later share the post on Facebook or Twitter.  You can also do this a few days later, which is even better!  Keep your posts varied, interesting, and fun!! 

 

Social Media Calendar

Plan out your social media for the month!  Have a theme for the month and then create content around that theme.  Decide how many days you want to publish a newsletter and stay consistent!!  Consistency builds legitimacy.  

I publish one on Monday and Thursday every week.  I create daily social media content for Facebook + Instagram based on the newsletters that I will be mailing out.  I post 2-3 times a day on Instagram and multiple times a day on my Facebook page and in the different groups I run (Traveling Wild Woman, Dream Bigger: Creating a Kickass Vision Board

I am also a member of several Facebook groups and strategically post in those during the week as well.  ALWAYS leading with value, NEVER to sell a program.  I like to post tips, tricks, productivity hacks, articles I've written or have found helpful, as well as my personal stories.

(My Personal Tip:  Do not post in more than two Facebook groups at a time.  It looks spammy and disingenuous.  Space them out throughout the day and the week.) 

A Sneak Peak of my July Social Media Calendar

A Sneak Peak of my July Social Media Calendar

This list is not meant to overwhelm you, it's meant to help you navigate your social media and increase productivity as a coach and entrepreneur.  If you're feeling overwhelmed, pick 2-3 things to focus on and leave the rest for later!

Don't forget: I have been coaching for over a year and I do this full time.  I meet with clients three days a week and create content two days a week, taking weekends off (mostly).  

I am not just a Life + Marketing Coach, I am a social media whore, who used to get made fun of for being on her phone all of the time.  So don't judge what you're doing by what I'm doing.  

This list was simply me sharing what's worked for me and to give you an idea of what goes into my own content creation + process.

Would you like some help with your social media strategy?  Confused about Instagram, Facebook, Groups, setting up the systems and structures to increase your productivity?  I would loooooove to help you!!  This is so fun to me, and I want to make it fun for you, too!!  Click here to apply for a Discovery Call and we'll see if we're a good fit!!

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