Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.
She prepared the ground following last year’s harvest.
She planted seeds in the spring.
She watered and fertilized and protected her fragile crops from pests and drought and poor weather.
And finally, after months of work, she enjoys the results.
Your coaching business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too.
Preparing the Ground
This is your brand, your voice, your very presence in your market. If you’re just starting out—like that farmer after her harvest—you’ll spend your time simply becoming known.
Hang out with other coaches in your niche. Join forums where your ideal clients spend their time.
Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future.
Planting the Seeds
Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.
In fact, you’ll likely find that blog posts you wrote years ago will continue to bring in new clients year after year, with no further help from you. Products can be sold over and over again or reworked into new offers. Podcasts, videos, ebooks and more all continue to work for you, month after month, year after year.
When you think about it that way, it’s easy to see that planting seeds are a critical part of every business.
Nurturing Your Crop
Wouldn’t it be nice if you could just “set it and forget it”?
Unfortunately, that style of business rarely works.
Instead, you must spend time nurturing.
Stay in touch with your email list
Update old blog posts with new ideas
Study your stats to improve your traffic and conversions
Improve your products