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"I can't afford it."
We've all been there.
You had an amazing Discovery Call or Consultation, and you're really connecting with the other person on the line. You're positive it's a sure thing.
You get to the end of the conversation, where you share with them the length of the program, all of the goodies and what they'll receive, possible results, and...the cost of the program.
For an online coach + business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (coaches, digital nomads, etc.) - both new and established - have no clear understanding of what a funnel is or how this business tool works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.