As a coach and online business owner, I know how hard it is to come up with things to talk about on social media, especially if you're just starting out. There was a time when a simple newsletter would take me four hours to write.
Facebook posts were impossible to figure out and I'd have to save them on my computer and come back to them later because I'd be stressing out so much and couldn't handle the pressure.
If you follow the Moon Cycles, you know that tonight is a New Moon.
If you don't know what I'm talking about, don't worry. A few years ago, when I started coaching and then joined my mastermind, Inner Glow Circle, I had no idea, either.
In the last couple of years, I have met and worked with many mentors and coaches who were into what some people call "The Woo Woo." What does that consist of? Following the Full and New Moons, using tarot and oracle cards, crystals crystals crystals, trusting the Universe, using mantras and empowering beliefs...just to start.
You should already know my answer: Do what feels right for YOU!
Who said this coaching thing is an exact science, anyway?
This really is a business decision that is up to YOU. Put them on your website and see how that feels and what the response is.
Then, if you want to experiment, take them off and see what happens then.
Testimonials are one way to powerfully show your audience the results your clients have created for themselves through working with you!
After you've completed with a client, asking for a testimonial is a great way to hear about what they've taken away from your time together, as well as a way to show Return On Investment (ROI) for Life Coaching to prospective clients.
** Who told you a $5k or $10k month meant you're successful? **
What is your financial goal to hit to know you’re ‘making it’ as a coach?
$5000 a month?
$10,000 a month?
What’s the number you think you want to hit that will let you and the world know you’re successful?
I'm sure you're hearing this coaching buzzword all over the place.
This is YOU, showing up online consistently and in a powerful way.
If you're running an online business, you need to be visible so your people can find you and fall in love with you. If you're not showing up online consistently and in alignment with your message and your purpose, you're going to be struggling in your business.
Facebook is undeniably one of THE BEST places to be if you're building an online business. The reports are conflicting, but the last I read there were over 500 million registered Facebook users.
There are so many ways to connect with your audience, and Facebook Live is one of the best free marketing tools out there!
A client of mine recently asked me if she should start a Facebook group for her community.
As a coach, it's not my job to tell her what she 'should' be doing in her business, so I asked her several questions so she could decide for herself.
I shared with her my experience with my own group and some tricks I use to increase engagement.
While one-on-one coaching might seem to be the holy grail of business, life, the truth is, many people actually prefer a group program.
With one-on-one coaching, it’s just you and your coach. The focus is all on your business, what you did (or did not) accomplish in the last week or month, and how you can improve.
In other words, it’s a bit of a vacuum.
"I can't afford it."
We've all been there.
You had an amazing Discovery Call or Consultation, and you're really connecting with the other person on the line. You're positive it's a sure thing.
You get to the end of the conversation, where you share with them the length of the program, all of the goodies and what they'll receive, possible results, and...the cost of the program.
One thing I'm *really* good at is spilling my guts on social media. It's maybe why you're even here in the first place. Because you saw something I wrote and it really stood out for you, and you wanted to know more.
But don't think it's always been this way. What you see now is from YEARS of writing, coaching, journaling and sharing my story in different ways, which eventually led me to live a pretty (ok very) public life.
I have had to work through so many stories I was telling myself...
For an online coach + business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs (coaches, digital nomads, etc.) - both new and established - have no clear understanding of what a funnel is or how this business tool works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
When you think of the words 'networking' and 'marketing', what comes to mind?
Do you think businessmen in suits, handing their cards out, trying to make the sale?
Or do you think about connecting with people on a deeper level, making friends and having fun conversations?
Do you hate that word as much as I do?
It causes such a visceral reaction within me. Like, makes my body really warm and tingly, but not in a good way.
I am NOT fearless. I feel alllll the fear when I'm making big decisions.
If you have a business with an online component, chances are you're spending a lot of time in front of the computer. The internet is an amazing thing, as it has the ability to both simultaneously grow your business and wipe out hours of your day.
If you don't have the proper tools in place, you'll spend more time going back and forth trying to make appointments and post content than you will talking to and connecting with your ideal client.
My Top 5 Tips to Creating a Killer Social Media Presence So You Can Attract Dream Clients You Want to be BFF's With!!