1. All of your social media platforms should be consistent and streamlined so you can build a strong + iconic brand.
Twitter, Instagram, Pinterest, Facebook, Periscope, LinkedIn, Google+. All of these accounts should either have your name, or some variation of it, or the name of your company, as your handle.
If for some reason your name is not available, sometimes adding a middle initial is an option. (This is also a good way to help you figure out a company name if you don't want to use your personal name. If all of the social media handles are taken, maybe think about a different name for your company.)
You want people to recognize your name and brand without having to think about it.
When you see a red can with white cursive writing, you don't need to pick it up to know that it's a can of Coca Cola.
Having a brand that is strong and recognizable will set you apart from all of the other ---insert what you do here--- out there.
When you're a coach, YOU are your business.
When I was creating my business, one thing I deeply desired was to get paid to work on myself. I wanted a career where I could read self-help books, journal, do my own personal development work, and share my insights.
I desired a career where I was held accountable for a healthy lifestyle, where people looked to me for guidance and support.
I wanted a career where my business was an extension of who I am.
I had no idea what I was in for!!
Today I sit here with the career of my dreams, and it is cracking me WIDE OPEN!!
When I moved to the island three years ago, I had NO IDEA how I was going to get to where I wanted to be, I just knew WHAT I wanted.
Once you put your dreams out into the Universe, the rest is handled. I didn't get caught up in the HOW.
It was none of my business. I just focused on the WHAT.
"Each of us looks for fulfillment and authentic happiness in our own way.
Sometimes the yearning for fulfillment becomes a call so loud and so intense at midlife that we cannot help but step off the path we are on and devote ourselves to the search for fulfillment.
As many midlife questers discover, fulfillment often means returning to deep sources of satisfaction that we may have had glimpses of many years ago. At that earlier time, we may have lacked the courage to follow the call, or we may have allowed life's stresses and serious pursuits to cover up the glimmer of what we knew to be true.
This pattern takes place in the lives of so many because each of us has a life purpose that has been with us since we were very young.